Urban Outfitters — Editorial Stylist

Responsible for pulling inspiration from current fashion trends and concepts to create monthly style guide
Works closely with buyers, Creative Director and Art Director to make monthly plan for all editorial shoot needs
Creates full looks to be shot for editorial, e-commerce, and social media outlets. Selects pieces that best represent industry trends and brand aesthetic
Lead stylist for in-studio and on-location editorial shoots. Responsible for managing samples, fittings and adhering to shot count.
Works closely with buyers to recognize gaps in product range, ensuring brand is up to date and ahead of the curve on industry trends
Pulls beauty references to be used for e-commerce and editorial. Directs freelance hair and makeup artists to ensure on-brand execution
Works closely with Casting Director and attends weekly model review meetings to ensure casting direction is ahead of industry trends
Styles in, and manages assistant stylists in e-commerce studio. Ensures tasks are completed to the highest standards in a fast paced environment
Problem solving on set and on location. Able to make split decisions and changes in order to ensure all needs are met by photographers and Creative Director
Manages interns

American Eagle Outfitters — Campaign Stylist

Works closely with Creative Director to pull inspiration for locations, models and styling trends, usually months in advance
Attends castings to ensure models embody the “AE Girl”
Builds looks prior to shoots to reflect campaign aesthetic. Styling product on location with attention to detail, adhering to brand identity
Responsible for Art Direction of images to be used for in-store signage, window displays, web platforms, and social media
Responsible for making edits post-shoot of image archive to be distributed to cross-functional team members

Create monthly social media strategy for new, developing brand
Responsible for overseeing all e-commerce and editorial styling
Conceptualize social media imagery and branding to be used across various media platforms
Creating seasonal mood boards to inform styling, hair and makeup, posing and creative content
Procurement of relevant props and accessories including new and vintage pieces

Clients include: Levis, Nylon Guys, Carleigh Wamberg Jewelry, American Eagle

Clients include: Kate Spade, Simon Spurr, Thomas Wylde, Jack Spade, Costello Tagliapietra, ASOS, Roxy, AG Jeans, Rachel Zoe

Proficient in Capture One, Global Edit, Lightroom and InDesign

Social Media Platform Management and Strategy Expertise, Photography

Bachelors of Art degree in Fashion Marketing and Management