Urban Outfitters — Editorial Stylist

July 2016 - PRESENT

  • Responsible for pulling inspiration from current fashion trends and concepts to create monthly style guide

  • Works closely with buyers, Creative Director and Art Director to make monthly plan for all editorial shoot needs

  • Creates full looks to be shot for editorial, e-commerce, and social media outlets.  Selects pieces that best represent industry trends and brand aesthetic

  • Lead stylist for in-studio and on-location editorial shoots.  Responsible for managing samples, fittings and adhering to shot count.

  • Works closely with buyers to recognize gaps in product range, ensuring brand is up to date and ahead of the curve on industry trends

  • Pulls beauty references to be used for e-commerce and editorial. Directs freelance hair and makeup artists to ensure on-brand execution

  • Works closely with Casting Director and attends weekly model review meetings to ensure casting direction is ahead of industry trends

  • Styles in, and manages assistant stylists in e-commerce studio. Ensures tasks are completed to the highest standards in a fast paced environment

  • Problem solving on set and on location.  Able to make split decisions and changes in order to ensure all needs are met by photographers and Creative Director

  • Manages interns

American Eagle Outfitters — Campaign Stylist

September 2015 - July 2016

  • Works closely with Creative Director to pull inspiration for locations, models and styling trends, usually months in advance

  • Attends castings to ensure models embody the “AE Girl”

  • Builds looks prior to shoots to reflect campaign aesthetic.  Styling product on location with attention to detail, adhering to brand identity

  • Responsible for Art Direction of images to be used for in-store signage, window displays, web platforms, and social media

  • Responsible for making edits post-shoot of image archive to be distributed to cross-functional team members

American Eagle Outfitters — Head Stylist — “Don’t Ask Why” Brand

2013 - 2016

  • Create monthly social media strategy for new, developing brand

  • Responsible for overseeing all e-commerce and editorial styling

  • Conceptualize social media imagery and branding to be used across various media platforms

  • Creating seasonal mood boards to inform styling, hair and makeup, posing and creative content

  • Procurement of relevant props and accessories including new and vintage pieces

Freelance Stylist, NYC

2011 - 2013

  • Clients include: Levis, Nylon Guys, Carleigh Wamberg Jewelry, American Eagle

Fashion Assistant, NYC

2011 - 2013

  • Clients include: Kate Spade, Simon Spurr,  Thomas Wylde, Jack Spade, Costello Tagliapietra, ASOS, Roxy, AG Jeans, Rachel Zoe

Freelance Photo Journalist, Harper's Bazaar

2013 - 2015

  • Backstage NYCFW photography, video, and interviews

 

SKILLS

Proficient in Capture One, Global Edit, Lightroom and InDesign

Social Media Platform Management and Strategy Expertise, Photography

 

EDUCATION

The Art Institute, Pittsburgh

Graduated August 2012

Bachelors of Art degree in Fashion Marketing and Management